ELECTRONIC DEPTHS festival visual identity

An event in autumn, 2025 at Marijampolė Public Library.

The festival

„Elektroninės Gelmės“ (“Electronic Depths”) is a contemporary culture festival held at Marijampolės Petro Kriaučiūno Public Library – an event that deliberately refuses the expected venues. Electronic and experimental music performed between bookshelves, installations occupying reading rooms, film screenings, creative workshops, contemporary dance performance, and a makers’ market: the festival pulls the city’s alternative cultural life into one place and invites the audience not just to watch but to participate.

The second edition took place in autumn 2025, co-organised with MO Museum and Marijampolės Meno Mokykla, and supported by the Marijampolė Municipality Cultural Programme.

The visual indentity

The brief called for a visual language that could hold the full breadth of the programme – electronic music, contemporary dance, experimental film, visual art – without flattening it into generic festival graphics.

Before arriving at the final identity, two other directions were on the table. One kept the nightingale but pushed it toward a rawer, more immediate register – the energy of 90s flyer aesthetics, urgent feel. Another moved away from the bird entirely: a horse rendered in bright, neon-like strokes against an etching quality – an animal overused in fine art to the point of cliché, here reactivated through electric colour and vitality, made strange again. Both were genuine candidates.

The chosen direction pursued something more considered. The identity centered on a single assemblage: a mechanical nightingale. A creature built from parts, but capable of song – the image carried the festival’s core argument that electronics can be expressive, alive, not merely functional. Around it: the moon, a neon triangle as a mark of contemporarity and light, and a sodas – the Lithuanian hanging ornament woven from straw – grounding the whole composition in a specifically local sense of place and tradition.

The result was an image that held old and new in the same frame without forcing them to resolve. Something archaic and something glowing, in the same breath.

Recognition

The first edition of „Elektroninės Gelmės“ was described by local press as bringing colours the city had never seen before. The second edition continued that work – expanding the programme, deepening the partnerships, and confirming the festival as a recurring presence in Lithuanian regional cultural life.

The project was mediated by photographer Augustina Lunaria – whose eye for the event’s atmosphere shaped the collaboration from the start. After seeing the first three design proposals, she wrote that the colours had been felt rather than just chosen. When she shared the crew’s internal reaction, the response was the kind that doesn’t translate into formal language – closer to overwhelmed than pleased.

Photos by the Marijampolė Petras Kriaučiūnas Public Library.


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